U N L E A S H I N G

T H E P O W E R OF

Data and Creativity

DELIVERING SOLUTIONS THAT FUEL GROWTH

DELIVERING SOLUTIONS THAT FUEL GROWTH

Our clients need a new type of consultancy

Our interdisciplinary experts across consulting, digital and creative capabilities enable us to quickly implement and accelerate our clients’ growth goals.

At Straits Creative, we take great pride in clearly defining the desired outcomes for each programme. We measure everything we do so our clients see a return on their investment. Businesses that have partnered with us have grown and have seen significant gains due to our branding and performance marketing programs.

Our approach is simple.

UNDERSTAND YOUR CUSTOMER

We study their interest, motivations and behaviour.

DEFINE THE OPPORTUNITY

We evaluate our client’s strengths and identify the gaps with combined strategic and creative thinking.

CREATE IMPACT

We launch the strategy, the content, the customer experience and activation to deliver impact.

Our Pillars

We realise there’s always a budget for marketing expenses. Each amount you invest should positively affect your bottom line.

We use data to to develop the strategy and provide recommendations across six critical pillars. This allows us to help our clients discover new concepts and game-changing ideas.

Together, we uncover opportunities and re-discover business strengths.

IDENTIFY OPPORTUNITIES

UNDERSTAND CUSTOMER

REIMAGINE & INNOVATE

BUILD MARKETING EXCELLENCE

DRIVE DIGITAL TRANSFORMATION

REVOLUTIONISE EXPERIENCE

Questions We Ask

We combine commercial experience, creative expertise, and digital tools to guide you through a structured process that ensures you stay top-of-mind with your consumers and that your vision and values are captured.

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ABOUT US

Straits Creative was launched in October 2018 in Singapore as a creative and digital marketing agency. Since then, it has grown into a full marketing consultancy firm offering more expertise in insight generation and strategic thinking on top of creatives, digital marketing, website and app development.

Whether it is a new incoming brand that needs to set the right narrative in motion from the beginning, or a well-established brand that wants to reintroduce and relaunch itself, Straits Creative works very closely with our clients to understand and appreciate exactly what the brand is all about, and also help to define what it could be.

Tisha Reyes

Executive Director and Founder

Straits Creative’s founder Tisha has more than 19 years of marketing experience specializing in strategy, creative and digital execution. She is based in Singapore and is responsible for leading major client engagements and ensuring we deliver only the highest quality solutions to our clients. Having worked with two global giants, TLC Worldwide and Mintel, and publicly-listed Philippine conglomerate, San Miguel Corporation, she brings with her an extensive background in growing brands and organisations.

Tisha’s mix of industry and consulting experience has enabled her to help clients develop and implement brand and marketing strategies that create a blueprint for growth and drive business performance. Her particular interest lies in consumer goods, quick service restaurants and professional services. In her previous role as Agency Director in TLC Worldwide, she has worked with clients McDonalds, Coca-Cola, Diageo, Frito Lay, Quaker Oats, FWD Insurance, Sharp, and Fonterra to name a few.

Sidney Zosa

Technology Director

Sidney Zosa manages Strait Creative's strategic technology direction, development, and future growth. He leads the team in implementing innovative solutions while optimising existing systems, applications, and information.

Using analytics, decision sciences, design thinking, and digital integration to capture growth opportunities, Sid has helped companies become more relevant to their customers in a digital world. He focuses on enabling B2B companies to shift to digital solutions, which in turn delivers more convenience to consumers and more data points to our clients, which allows them to understand their customers' lifetime value.

In his spare time, he builds automated self-hosted tools, which has been used both internally and in our client’s day-to-day management to deliver efficiencies.

Mars Veloso

Transformation Director

Mars Veloso has over two decades consulting C-suite executives and CIOs in digital transformation. He brings his clients a unique blend of perspectives as a programmer, lawyer and entrepreneur. His experience across interdisciplinary themes translates into an imaginative take on business growth, customer experience and innovation.

He is active in management education and training and has spoken at business and digital transformation conferences. His chief product, Apptitude, is a patent-owning platform compliant with Philippine Supreme Court regulations on mandatory continuing education. He consults for professional services firms in the nascent field of digital policy execution. He builds tools related to research and is the founding chairman of Legal Tech Philippines, a non-stock, non-profit organization that seeks to bridge the gap between law and technology for both regulators and industries.

*Mars is on sabbatical while he fulfills his role as Assistant Secretary for the Philippine Government, reporting to Secretary Sonny Angara of the Department of Education.

Jose Karlo Manigos

Art Director

Jose Karlo Manigos has more than 10 years of experience in delivering creativity and design thinking, helping businesses develop, evolve, and enhance their brand strategy.

Karlo bridges the gap between innovation and execution by creating engaging visual identities and brand experiences for both digital and traditional environments. Together with our developers and digital marketing executives, he has delivered over 100+ activations, which includes digital campaigns, new websites and apps.

Karlo has worked across a broad range of categories and sectors which includes hospitality, FMCG, retail and professional services. He has a wide range of experience of helping clients evolve and improve their brand imagery & visual comms, concept and proposition testing.