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Discover the latest trends and insights
Discover the latest trends and insights
By 2025, Gen Z will make up a quarter of the population of the Asia–Pacific region, making them the key driver of consumption. As they transition into adulthood and gain financial independence, their influence on market trends and consumer behavior is becoming increasingly pronounced.
Brands need to adapt their strategies to engage this audience effectively
Here is a marketing guide to connect with Gen Z consumers.
Launching a new brand is always an exciting milestone in every business. However, it is also stressful, filled with critical moving parts that include research, meticulous planning, a structured organisation, strategic execution, and pre-produced assets aimed at your target audience on a precisely choreographed timeline.
Whether launching a new business, introducing a new product or service, or undergoing a rebrand, you need a thorough plan to make a powerful first impression.
Here's how to get it right.
Google Search sorts through billions of web pages and offers the most relevant and useful results within the shortest time possible. The websites that appear on the first page of Google receive the highest clicks and continue to receive more website visits because of their prominent visibility, leading to better lead generation. Also, being consistently visible in search results establishes credibility and authority, which can lead to increased brand loyalty.
Here are some guidelines to help your website rank higher on Google.
Brands can stagnate when they no longer resonate with consumers or fail to meet evolving customer needs. Companies need to consider repositioning their brand when there is a misalignment between the brand and the market or consumer expectations. Innovation should be continuous to stay relevant, keep consumers engaged, and sustain long-term growth. To maintain growth and avoid stagnation, brands should clearly understand their market position and target audience while building a strategy to keep their product offerings and marketing efforts fresh.
Want to learn how to reposition your brand?