A Focus on
Brand Strategy
IMPORTANCE OF BRAND STRATEGY
Creative Storytelling
A strong brand strategy sets you apart from your competition. It defines what makes your brand what it is, how you market yourself, and how you want your customers to perceive your product or service.
Branding creates a relationship and helps you connect emotionally with consumers. Brand recognition will boost sales and achieve your long-term business goals.
WHY YOU NEED BRAND STRATEGY
CREDIBILITY
People develop an opinion of your company when they view your content. They trust you when you are a credible source of information.
GREATER APPEAL
When you have great content, you give people a reason to keep coming back to your website and the chance to refer you to their network.
IMPROVED LOYALTY
You retain your customers when they can connect emotionally with your brand. When it comes to branding, consistency is important.
OFFER MORE VALUE
By strengthening your brand, you are able to offer more intrinsic value to your customer, which will help you command premium pricing.
Brand Differentiation
is Essential
WHAT WE DO
Brand Marketing Services
At Straits Creative, we create brand identities and strong emotional connections that attract and inspire. All our solutions are geared towards exploring unique and innovative ways to tell your story. We do a lot of online research coupled with social listening to spur new conversations and gain valuable audience insights.
BRAND LOGO
The brand logo design process starts with understanding what your brand embodies and what your business goals are.
BRAND GUIDELINES
Brand elements are created based on your brand story. Visual style will be dependent on the emotions you want to evoke.
BRAND STORY
The story must connect with your customers. Using relevant keywords will help your customers relate to the brand.
IDENTIFY OBJECTIVES
We clearly define what your brand needs to achieve. Right from the start, business goals should be set so we can measure success.
IDENTIFY AUDIENCE
We understand your audience. We identify their profile, their needs, and wants by gathering available consumer insights online.
DEVELOP CORE MESSAGE
The brand strategy process starts with defining your core values, positioning statement, brand promise, and the tone of voice.
CREATE WITH INSIGHT
We progress to the creative development of your visual identity, which includes your brand name, brand logo, and guidelines.
Let Us Inspire You!
We take great pride in defining the desired outcomes for each initiative we do. Send us a message and we can walk you through how we can help you.